About Us

Hello, and thank you for taking the time to check our site!

We are a family of three that spends many days, weeks, and months in an all star cheer gym in Tyler, TX. While enjoying many different sports and activities, our daughter has narrowed her favorite time down to the cheer life; All Star and Game Day. Which makes us cheer parents, and we love it! We love spending time together and have a passion for travel, so this lifestyle is a great compliment.

This started as an opportunity to provide cheer dads with apparel that was simple, comfortable, and stylish, but quickly turned into so much more.

We are very active and involved in our daughters activities, and that presence has formed bonds and created memories that will stay with us forever. Presence is not about being at every single event. We understand that not all parents can be everywhere at all times. However, when life allows it, we make sure we are actively present in every moment.

We hope you enjoy the retail side of this venture, but we also hope to spread our knowledge of cheer to other cheer dads. Once we understood the sport better, our involvement was much more appreciated by everyone in our family. We co-authored The Cheer Dad's Survival Guide, along with a great friend and gym owner/coach for this exact reason.

Our mission has two primary objectives:

• Offer a unique retail experience, specifically for cheer dads.
• Establish a CHEER DADS Collective, with thousands of fun and engaged cheer dads focused on family.

Let us know what you think and we hope to see you in Orlando!