Our Story

CHEER DADS came to fruition after many years of attending all-star cheer competitions, seeing men wear very lame “Cheer Dad” apparel. Adding insult to injury, the “I thought you said “beer” competition...” style shirts are dang near offensive. This type of apparel is basically saying that the dad wouldn’t have attended had he understood the true intent of the weekend. If it comes down to drinking beer at home or spending time away with my family, brother pack my bags.

I would often think that there had to be better options available. I think it was NCA 2024 when my wife and I decided to take action and make something better. So here we are, designing and producing quality men’s apparel and gear, specifically made for the Cheer Dads in your life.

As a Cheer Dad, everything we do is intentional and geared towards improving life for our families. Being a Cheer Dad is much more than just driving, clapping, and paying. It’s about supporting, encouraging, engaging, and being an active participant in the lives of those who mean the most to us.

So strap on that 20-pound, glittery, clothespin-carrying backpack and be present. It’s the best legacy we can leave.